Search Engine Optimization (SEO) can be a daunting task. Data is always changing, as are people’s search patterns. Google, the number 1 search engine, processes over 3.5 billion searches per day, so what can your business do to stay competitive?
Obviously, the goal is always to be on the first page of the SERP (search engine results page). In fact, almost 92% of people do not even click on the second page, according to to Chitika statistics.
Despite the astronomical odds, there are still some positive things to consider. For one, search results are generally location based, so people searching for your services in your area usually won’t see results from another area first. In addition, not everyone uses search to find products or services - word of mouth and social media can go a long way! When creating content for your website, you should also remember that the blog you’re writing, the recommendation you posted or the product photos are pieces of information that can be shared elsewhere such as social media and email marketing.
Still, we want to create the best and most searchable website we can, right? With all that in mind, let’s look at 3 (of many!) statistics to take into consideration when updating your site.
Statistic #1: The average content length of a Google first page result is 1,890 words. (Backlinko)
What You Can Do: If you’re writing a blog, be thorough on the subject. Give examples, images, infographics, etc. BONUS: You can use the infographics for your social media pages. Research shows that infographics are “liked” and shared an average of 3 times more on social media than other any other type of content.
Statistic #2: HTTPS, rather than HTTP, generally ranks higher.
What You Can Do: Make your site secure! HTTPS stands for “HyperText Transfer Protocol Secure” and is the secure version of HTTP. This all has to do with how data is sent between a browser and a website. Basically, a 'secure' website means all of the exchanges of information between the browser and the site are encrypted. Google basically announced that all sites which are not HTTPS will not only rank poorer, but the user visiting the unsecured site will get a warning saying it isn’t safe. Read Google’s statement here. Wordpress, Squarespace, Weebly and more offer HTTPS sites, so you can look into one of those if your website needs a refresh.
Statistic #3: In the last year, 60% of people have started using voice search (via MindMeld)
What You Can Do: Try incorporating long tail keywords which can better match people’s natural way of talking. While a keyword is usually 1 word, a “long tail keyword” is a search phrase that contains 3 or more specific words.
Keyword example (head term): Superhero
Long tail keyword example: Superhero action figure, Superhero kid costumes, Superhero movies this summer
There are so many ways you can improve your online presence and search ranking. Be sure to stay in touch for future tips!