Advantages To Outsourcing Your Marketing
There are different reasons to outsource your marketing, but the majority of the time it boils down to two reasons:
Cost and Capability
Outsourcing your marketing can not only save on costs (employee benefits can end up being 18% to 26% more than a worker's base salary), but can also expose companies to a larger talent pool with expertise in particular areas like:
Marketing Strategy
Content Marketing
Marketing Message Analysis
Email Marketing
Social Media Marketing
Search Engine Optimization (SEO)
Search Engine Marketing (SEM) such as Google Ads and PPC
Website Design and Development
Branding
Graphic Design
That’s where Griffin & Co. comes in. We seamlessly integrate with your company to understand all aspects of your brand, how to best represent you and how to get your message to the right people.
How Do We Do It?
We start by creating a plan. What obstacles does your business or industry face? What are your goals? What have you tried before? Identifying strengths, weaknesses, opportunities and threats is crucial to a successful strategy.
Determine The Right Course Of Action: Only after understanding your business does Griffin & Co. create a plan to achieve your goals. Scattershot marketing never works out in the long run.
Marketing Services
Content Creation (Blogging, Website Pages)
The approach we take to writing content is to proactively address questions and concerns your past, current and prospective customers have. With the right keywords and format, content also helps your search ranking. Google, the number 1 search engine, processes over 3.5 billion searches per day, where do you fall in the search? Whatever your industry is, Griffin & Co. has the ability to write it right.
Social Media Strategy
There are many choices a company or individual has when it comes to social media. It serves as a way for brands to speak directly to their customers, and their customers to them. In 2020, transparency is everything for a business, and social media provides that transparency. We'll help you find the right channels to use and provide direction.
Search Engine Optimization (SEO)
Griffin & Co. can help optimize your website to help with higher organic search engine rankings. Let us help your customers find you.
Search Engine Marketing (SEM)
Whether your budget is large or small, Griffin & Co. can help manage your Google Ads campaigns. We constantly track and adjust your ads to keep them fresh and up-to-date, both search and display.
Google has recognized David Griffin, Griffin & Co.'s Founder and Director, as a Google Ads certified professional, meaning that he has passed multiple assessments that assess his product expertise. David is qualified to help you grow your business on the web using Google Ads.
Website Design, Development and SEO
Has your website become a little dated? Search engines are constantly updating their algorithms to make search query results more specific and precise. We can update content, images and more to bring your website up to date. Whether you use Wordpress, Drupal, Squarespace, Wix, Shopify or another content management system, we can help.
Email Marketing
Email marketing has never been better. With countless tools available as well as everyone having 24 hour access, it's one of the most effective ways to reach and connect with your audience. We'll help you set up a signup form, manage your lists, create engaging content and improve your overall message.
