The Importance of Strategic Marketing

Marketing is a process - a combination of multiple variables that have to work together to succeed. It's not just advertising, search engine marketing, monthly emails or a Facebook post, it's the combination of those factors that sync to form a cohesive message. Not just any message, mind you, but a message that accurately reflects your brand while at the same time, engages your audience.

That’s where Griffin & Co. comes in. We present your brand to relevant customers actively searching for your products and services, instead of a mass marketing approach.

 

Contact

➤ LOCATION

3100 North Clarendon Boulevard, Suite #200
Arlington, VA, 22201

☎ CONTACT

david@griffinand.co
703-822-7854

 

Areas of Focus


audience identification & analysis

The world of music is ever growing and evolving, and we’re not just talking about sound trends. With the consistent introduction of varying revenue streams and distribution channels, the opportunity for profit grows, but so does the complexity. That’s where we come in.


marketing message ANALYSIS

Demystifying art law is in itself a creative practice. It requires finesse, strategic structuring, and in many ways, empathy. At the end of the day, art and its worth are profoundly personal. That’s why we advise mediation or arbitration before stepping into litigation.


competitor ANALYSIS

The way people consume entertainment is constantly in flux, so the laws must adapt quickly. Harris Ingram strives to anticipate these changes so you can focus more on creating the performance of a lifetime.
 


marketing tactics

The startup and small business marketplace is still a new and fierce frontier that requires legal advice from attorneys who are deeply entrenched in the particularities of venture financing. Our firm gives you an holistic approach, so your company can get the best competitive advantage.


opportunity analysis

The internet, software, and technology are so pervasive that we can’t remember having ever lived without them. They make our lives simpler, but behind the curtain are fluctuating challenges in protection and monetization—challenges that our firm stays two steps ahead of.


FASHION, APPAREL & TEXTILE LAW

Fashion law is a little bit like the Wild West. There’s a lot of potential, but the rules can seem convoluted and vague at best. Protecting a brand or even a single design involves intellectual property, copyrights, trademarks, and patents.

 
 

 
 
People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.
— PROF. THEODORE LEVITT
 
 

 
 
 

Let's Chat.

Use the form below to contact us regarding your marketing inquiry. Please be as detailed as possible. Include your industry along with any specific document requests. To help us best service your inquiry, we recommend that you first describe the issue you’re having before telling us what you want to achieve. You may also email or call us to make an appointment.

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