Griffin & Co. Strategic Marketing Methods
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Marketing Plan

have clear goals

“By failing to prepare, you are preparing to fail.”
— Benjamin Franklin

You Need A Marketing Plan

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Whether it’s new or a modified version, a marketing plan helps you set clear goals on who you are targeting, why they want your product or service and how to reach that target. Scattershot marketing never works in the long run and you can end up wasting A LOT of money.

Creating the right plan can take time that you may not have, and that’s why Griffin & Co. is here. Let’s get started on your modified marketing plan today.

Essential Components To Creating A Marketing Plan:

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AUDIENCE IDENTIFICATION & ANALYSIS

Audience identification and analysis is a starting point when developing a marketing strategy. A business cannot market to a company without knowing who that company is and where to reach them.

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Marketing Message Analysis

What are you currently communicating about your products, services and perhaps most importantly, your overall brand? Your company may have the perfect solution to your market’s problem, but are you communicating that correctly and effectively? Sometimes, we need to reevaluate the message we are sending.

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S.W.O.T. Analysis

With any strategic marketing plan, a SWOT analysis should be conducted. Opportunities and threats can present themselves clearer when time is taken to look at each one.

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Competitor Analysis

Just as with knowing your audience, knowing your competition is key when building your plan. You should know what your competition is offering and how it differs from you.

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Marketing Implementation

Analyzing your audience, competitors, message and opportunities are all essential when building your marketing strategy, but without the right implementation, they mean nothing. Let’s find the right mediums for your audience.