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We may want to believe that every new invention and idea is original, but the truth is, a large majority of our everyday culture are merely improvements from the ancient Greeks. Sports, medicine, law, democracy, language, science, math, buildings, showers, theatre and even alarm clocks and vending machines were first invented by the Greeks way back when. As with all of these other topics, marketing can…
Read MoreLet’s talk about “SEO” and “Search Engine Optimization”. While you can consider these buzzwords, they actually are essential to a good marketing strategy for many, if not most, industries. “Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.”
Read MoreYou may have heard it before: In times of crisis, the marketing budget is the first thing businesses cut. And why not? It’s one of the easiest ways to free up some cash. In fact, when business is slow, there are basically two things a company can do to improve cash flow: Get more sales and/or cut costs.
Read MoreMarketing and Public Relations (PR) can look like interchangeable terms. However, in the wide array of communication terms, they are not actually synonyms. Here are the different contributions that PR and marketing bring to business success.
Read MoreAverage Industry Rates for Email as of June 2019
Read MoreWhile demographics help to explain who your customer is, psychographics help to explain why that customer buys what they buy. You’ve no doubt seen psychographic options when building a Google or Facebook ad campaign…
Read MoreWe previously touched on the 4Ps of marketing, also called the Marketing Mix, now let’s talk about the 5 C’s of marketing: Company, Context, Customers, Competitors and Collaborators.
Read MoreEvery business major in college had to take Marketing 101, but it’s always good to run a refresher course when possible. In that class, students would have learned about the Marketing Mix, also referred to as The 4 Ps: Product, Place, Price and Promotion.
Read MoreGriffin & Co. received early access to Squarespace’s new email marketing campaigns, here’s what we learned. Creating an email template from scratch can be an overwhelming and time consuming project if you’re not sure where to begin…
Read MoreThe S.W.O.T. analysis is a great way to find your (marketing) footing. The acronym stands for: Strengths, Weaknesses, Opportunities and Threats. This analysis works for any size business and is a valuable tool to find out where you stand and how you can move forward. The easiest way to…
Read MoreI recently attended a presentation by a “Digital Marketing Expert.” Yes, I was scoping out the competition. However, it seems I have nothing to worry about; and not because of his lack of knowledge or expertise, but because of, ironically, his own marketing tactics.
Read MoreFor supply chains, many people only picture tractor-trailers, large container ships, forklifts, and huge warehouses – but what about the service industry? What many do not realize is that a “supply chain” is not only for tangible products, but also for services offered.
Read MoreAsk many people what they think marketing is and they will group it in the same category of sales. The truth is that marketing is way more than that, the collective process of…
Read MoreEvery business knows that Customer Relationship Management (CRM) and Marketing go hand-in-hand. Do all of these businesses know why though?
Read MoreIn the last week of June 2018, Google AdWords users across the globe received an email with important information: They are rebranding Google AdWords into Google Ads…
Squarespace announced they will be entering the email marketing industry, competing directly with Mailchimp, Constant Contact, Drip, etc.:
Read MoreMost of us know that Google is the leading search engine, but just how far ahead is it compared to the competition? According to Net Marketshare, a website who proudly state they “provide web usage share statistics on real users (not bots),” Google’s market share is 72%:
Read MoreGoogle Analytics has the ability to show you how someone came to your sight (remember Direct, Organic, Paid and Referrals?). When it comes to referrals, however, there’s an annoying thing that can show up in reports: Referral spam.
Read MoreThere’s this old Seinfeld episode that revolves around a Dockers commercial about khakis…yada yada yada Let’s talk about mass marketing vs. targeted marketing.
If you use Google Analytics (which, you definitely should be doing), you know that there are different “sources” of how people arrived to your website. The default types of traffic, or mediums, are: Direct, Organic, Paid and Referrals. Let’s talk about “Direct” traffic.
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