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We may want to believe that every new invention and idea is original, but the truth is, a large majority of our everyday culture are merely improvements from the ancient Greeks. Sports, medicine, law, democracy, language, science, math, buildings, showers, theatre and even alarm clocks and vending machines were first invented by the Greeks way back when. As with all of these other topics, marketing can…
Read MoreYou may have heard it before: In times of crisis, the marketing budget is the first thing businesses cut. And why not? It’s one of the easiest ways to free up some cash. In fact, when business is slow, there are basically two things a company can do to improve cash flow: Get more sales and/or cut costs.
Read MoreMarketing and Public Relations (PR) can look like interchangeable terms. However, in the wide array of communication terms, they are not actually synonyms. Here are the different contributions that PR and marketing bring to business success.
Read MoreWhile demographics help to explain who your customer is, psychographics help to explain why that customer buys what they buy. You’ve no doubt seen psychographic options when building a Google or Facebook ad campaign…
Read MoreWe previously touched on the 4Ps of marketing, also called the Marketing Mix, now let’s talk about the 5 C’s of marketing: Company, Context, Customers, Competitors and Collaborators.
Read MoreEvery business major in college had to take Marketing 101, but it’s always good to run a refresher course when possible. In that class, students would have learned about the Marketing Mix, also referred to as The 4 Ps: Product, Place, Price and Promotion.
Read MoreI recently attended a presentation by a “Digital Marketing Expert.” Yes, I was scoping out the competition. However, it seems I have nothing to worry about; and not because of his lack of knowledge or expertise, but because of, ironically, his own marketing tactics.
Read MoreFor supply chains, many people only picture tractor-trailers, large container ships, forklifts, and huge warehouses – but what about the service industry? What many do not realize is that a “supply chain” is not only for tangible products, but also for services offered.
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