The Importance of Strategic Marketing
Marketing is not advertising. Marketing is a process - a combination of multiple variables that have to work together to succeed. It's not just advertising, search engine marketing, monthly emails or a Facebook post, it's the combination of those tactics that sync to form a cohesive message targeted to the right audience at the right time. Not just any message, mind you, but a message that accurately reflects your brand while at the same time, engages your audience.
That’s where Griffin & Co. comes in. We help present your brand to relevant customers actively searching for a solution to their problem that your business can offer, instead of a mass marketing approach. We’ll help you identify the right audience, your competition, the right message and the right mediums to use.
3100 North Clarendon Boulevard, Suite #200
Arlington, VA, 22201
Areas of Focus
audience identification & analysis
Audience identification and analysis is a starting point when developing a marketing strategy. A business cannot market to a customer without knowing who that customer is and where to reach them.
The Just as with knowing your audience, knowing your competition is key when building your plan. You should know what your competition is offering and how it differs from you.
Marketing Message ANALYSIS
What are you currently communicating about your products, services and overall brand? Your company may have the perfect solution to your market’s problem, but are you communicating that correctly and effectively?
Analyzing your audience, competitors, message and opportunities are all essential when building your marketing strategy, but without the right implementation, they mean nothing.
With any strategic marketing plan, a SWOT analysis should be conducted. Opportunities and threats can present themselves clearer when time is taken to look at each one.
Digital marketing services
In addition to creating the plan, Griffin & Co. offers all inbound marketing services including website design and development, paid media and (SEM) search engine marketing (Google Ads), search engine optimization (SEO), content creation (blogging, email marketing), social media strategy and more. Details >>
“By failing to prepare, you are preparing to fail.” - Benjamin Franklin
Use the form below to contact us regarding your marketing inquiry. To help us best service your inquiry, we recommend stating the specific problems you would like to resolve or check off the appropriate boxes. You may also call 703.822.7854.