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Search Engine Market Share


Most of us know that Google is the leading search engine, but just how far ahead is it compared to the competition? According to Net Marketshare, a website who proudly state they “provide web usage share statistics on real users (not bots),” Google’s market share is 72%:

search engine market share griffin and co marketing arlington.png

From September 2017 - August 2018, Google dominated with a 72% market share. Rounding out the top 10 were:

  1. Google: 72.03%

  2. Baidu (China): 14.11%

  3. Bing: 7.76%

  4. Yahoo!: 4.27%

  5. Yandex (Russia): 0.95%

  6. Ask: 0.35%

  7. DuckDuckGo: 0.23%

  8. Naver (South Korea): 0.11%

  9. AOL: 0.05%

  10. Dogpile: 0.04%

Why does this matter? You need to know where your customers are and where they are coming from, especially if you are considering running any Google Ads (or even Bing ads!). Want to know more about the importance of search engines and SERPs? Send us a message here.

Search Engine Market Share. (2018). Net Marketshare. Source: