Search Engine Market Share

SEOFacts & Figures
Written By David Griffin
 

Most of us know that Google is the leading search engine, but just how far ahead is it compared to the competition? According to Net Marketshare, a website who proudly state they “provide web usage share statistics on real users (not bots),” Google’s market share is 72%:

search engine market share griffin and co marketing arlington.png

From September 2017 - August 2018, Google dominated with a 72% market share. Rounding out the top 10 were:

  1. Google: 72.03%

  2. Baidu (China): 14.11%

  3. Bing: 7.76%

  4. Yahoo!: 4.27%

  5. Yandex (Russia): 0.95%

  6. Ask: 0.35%

  7. DuckDuckGo: 0.23%

  8. Naver (South Korea): 0.11%

  9. AOL: 0.05%

  10. Dogpile: 0.04%

Why does this matter? You need to know where your customers are and where they are coming from, especially if you are considering running any Google Ads (or even Bing ads!). Want to know more about the importance of search engines and SERPs? Send us a message here.

References:
Search Engine Market Share. (2018). Net Marketshare. Source: https://www.netmarketshare.com/search-engine-market-share.aspx



 
David Griffin

David has worked in marketing for over 10 years in a variety of industries. His areas of expertise and success are developing and implementing both annual and monthly marketing strategies focusing on audience identification, marketing message analysis, competition research and tactics such as content creation, brand management, email marketing, social media strategy, website design, SEO and SEM. David received his MBA with a specialization in Marketing from Regent University and is the Founder and Marketing Director of Griffin & Co. Marketing LLC in Arlington, Virginia.

https://griffinandco.marketing/
Previous

Squarespace Is Launching An Email Marketing Platform
Next

Google Analytics: What Is Referrer Spam?