Squarespace Email Marketing Review

Griffin & Co. received early access to Squarespace’s new email marketing campaigns, here’s what we learned.

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Creating an email template from scratch can be an overwhelming and time consuming project if you’re not sure where to begin. In addition, you may want to have different styles depending on the message you want to send. Luckily, Squarespace, like Mailchimp, Constant Contact and others, offers several templates to choose from to get you started. Here are a few examples:

The layouts, or at least the premade layouts, are quite beautiful and go with the aesthetics that Squarespace provides for its websites. After you choose this, however, it becomes a little less exciting.

At least on the trial email marketing site we were offered, there was limited customization and the controls weren’t as intuitive as they are with Mailchimp, for example:

 
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Don’t get me wrong, there’s still plenty to do, but navigating around the details seemed more difficult. You can change the font (limited), padding, colors, images, etc., but it still felt like something was missing.

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On the plus side, Squarespace email marketing offers the same type of analytics as the competition, which is crucial to any email campaign.

All in all, I’m happy with the end result, even if arriving there was a little more cumbersome than expected:

-David Griffin