Below are the latest email open rate numbers. According to Constant Contact, the average open rate for all industries combined using their platform is 14.79%, while Mailchimp states the average open rate for all industries using their platform is 20.81%. We could average the two, however since not all industries line up between the two, it’s better to keep them separate:
David Griffin
David has worked in marketing for over 10 years in a variety of industries. His areas of expertise and success are developing and implementing both annual and monthly marketing strategies focusing on audience identification, marketing message analysis, competition research and tactics such as content creation, brand management, email marketing, social media strategy, website design, SEO and SEM. David received his MBA with a specialization in Marketing from Regent University and is the Founder and Marketing Director of Griffin & Co. Marketing LLC in Arlington, Virginia.
