Company Updates
- Jul 5, 2018 Google Adwords Announces Rebranding Jul 5, 2018
- Jun 21, 2018 Squarespace Is Launching An Email Marketing Platform Jun 21, 2018
- Apr 12, 2018 Facebook Changes Their Algorithm Apr 12, 2018
Content Creation
- Jun 21, 2018 Squarespace Is Launching An Email Marketing Platform Jun 21, 2018
- Mar 1, 2018 Viral vs. Valuable Marketing Mar 1, 2018
- Feb 1, 2018 SEO: 3 Marketing Stats to Keep In Mind When It Comes to Search Feb 1, 2018
- Jan 4, 2018 4 Reasons Why Blogging Can Help Your SEO Jan 4, 2018
Email Marketing
- Jul 1, 2019 Average Email Open Rates By Industry Jul 1, 2019
- Sep 27, 2018 Squarespace Email Marketing Review Sep 27, 2018
- Jun 21, 2018 Squarespace Is Launching An Email Marketing Platform Jun 21, 2018
Facts & Figures
- Jul 19, 2018 How Marketing and Customer Relationship Management (CRM) are Connected Jul 19, 2018
- Jun 7, 2018 Search Engine Market Share Jun 7, 2018
- Mar 15, 2018 Some Quick Stats About Mobile and Marketing Mar 15, 2018
Google Ads
- Jul 5, 2018 Google Adwords Announces Rebranding Jul 5, 2018
Google Adwords
- Jul 5, 2018 Google Adwords Announces Rebranding Jul 5, 2018
Google Analytics
- May 24, 2018 Google Analytics: What Is Referrer Spam? May 24, 2018
- Apr 26, 2018 Reading Google Analytics: Direct Traffic Apr 26, 2018
Ineffective Marketing
- Aug 30, 2018 The Importance of Knowing Your Audience Aug 30, 2018
- Jul 19, 2018 How Marketing and Customer Relationship Management (CRM) are Connected Jul 19, 2018
- May 10, 2018 Advertising: Is It Based On Perspective? May 10, 2018
Marketing Strategy
- Feb 3, 2022 Marketing From Aristotle: Ethos, Pathos, and Logos Feb 3, 2022
- Mar 17, 2020 Why You Need To Keep Your Marketing During A Crisis Mar 17, 2020
- Jul 10, 2019 The Difference Between PR and Marketing (and where they overlap) Jul 10, 2019
- Jul 1, 2019 Average Email Open Rates By Industry Jul 1, 2019
- Nov 8, 2018 Don’t Leave Out The Psychographics When Building Your Marketing Plan Nov 8, 2018
- Oct 25, 2018 The 5Cs of Marketing Oct 25, 2018
- Oct 11, 2018 The Marketing Mix (Often Called The 4 Ps) Oct 11, 2018
- Sep 13, 2018 How To S.W.O.T. And Improve Your Marketing Plan Sep 13, 2018
- Aug 30, 2018 The Importance of Knowing Your Audience Aug 30, 2018
- Aug 2, 2018 What Place Does Marketing Hold In The Strategic Plan Of An Organization? Aug 2, 2018
- Jul 19, 2018 How Marketing and Customer Relationship Management (CRM) are Connected Jul 19, 2018
- Jul 5, 2018 Google Adwords Announces Rebranding Jul 5, 2018
- May 10, 2018 Advertising: Is It Based On Perspective? May 10, 2018
- Apr 26, 2018 Reading Google Analytics: Direct Traffic Apr 26, 2018
- Mar 15, 2018 Some Quick Stats About Mobile and Marketing Mar 15, 2018
- Mar 1, 2018 Viral vs. Valuable Marketing Mar 1, 2018
SEO
- Mar 1, 2021 We Quintupled Our SEO Keywords By Doing This Mar 1, 2021
- Jun 7, 2018 Search Engine Market Share Jun 7, 2018
- Mar 1, 2018 Viral vs. Valuable Marketing Mar 1, 2018
- Feb 15, 2018 SEO: What Is a “Nofollow” Link? Feb 15, 2018
- Feb 1, 2018 SEO: 3 Marketing Stats to Keep In Mind When It Comes to Search Feb 1, 2018
- Jan 4, 2018 4 Reasons Why Blogging Can Help Your SEO Jan 4, 2018
Small Business
- Feb 3, 2022 Marketing From Aristotle: Ethos, Pathos, and Logos Feb 3, 2022
- Mar 17, 2020 Why You Need To Keep Your Marketing During A Crisis Mar 17, 2020
- Jul 10, 2019 The Difference Between PR and Marketing (and where they overlap) Jul 10, 2019
- Nov 8, 2018 Don’t Leave Out The Psychographics When Building Your Marketing Plan Nov 8, 2018
- Oct 25, 2018 The 5Cs of Marketing Oct 25, 2018
- Oct 11, 2018 The Marketing Mix (Often Called The 4 Ps) Oct 11, 2018
- Aug 30, 2018 The Importance of Knowing Your Audience Aug 30, 2018
- Aug 16, 2018 Supply Chain Management In The Service Industry Aug 16, 2018
Social Media
- Aug 30, 2018 The Importance of Knowing Your Audience Aug 30, 2018
- Jul 19, 2018 How Marketing and Customer Relationship Management (CRM) are Connected Jul 19, 2018
- Apr 12, 2018 Facebook Changes Their Algorithm Apr 12, 2018
- Mar 1, 2018 Viral vs. Valuable Marketing Mar 1, 2018
- Jan 18, 2018 Social Media: Creating Your Business Facebook Cover Photo and Profile Image Jan 18, 2018
Website Design
- Aug 16, 2018 Supply Chain Management In The Service Industry Aug 16, 2018
- Mar 29, 2018 What is Responsive Web Design? Mar 29, 2018

Average Email Open Rates By Industry

Below are the latest email open rate numbers. According to Constant Contact, the average open rate for all industries combined using their platform is 14.79%, while Mailchimp states the average open rate for all industries using their platform is 20.81%. We could average the two, however since not all industries line up between the two, it’s better to keep them separate:

Griffin+and+Co+Marketing+Email+Open+Rate+July_1.jpg

Griffin+and+Co+Marketing+Email+Open+Rate+July_2.jpg

Email Marketing, Marketing StrategyDavid GriffinJuly 1, 2019

Blog | Griffin & Co. Marketing

Average Email Open Rates By Industry

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