We Quintupled Our SEO Keywords By Doing This
Questions, Prepositions, Comparisons and Alphabeticals In Your SEO
Let’s talk about “SEO” and “Search Engine Optimization”. While you can consider these buzzwords, they actually are essential to a good marketing strategy for many, if not most, industries.
Let’s take this business, Griffin & Co. Strategic Marketing Methods, and find out how we can improve our SEO. One of the ways we describe the process of optimizing a website is to accurately predict what your potential customers will search for. We offer strategic marketing solutions. However, we’ve found that many of our customers do not search for “marketing strategy” but instead search for “digital marketing” when looking for a firm. Using this knowledge, we should create content that explains what digital marketing solutions we have, what each service does, how it will benefit a company, and so on.
While we want to attract people searching for “marketing”, let's narrow it down further by focusing on attracting people searching for “digital marketing”.
Here’s where we go into SEO science.
It’s important to note that different people search in different ways depending on what they are trying to find out, if they are using speech-to-text instead of typing, etc. As a result, we need to not only look at Questions, but also Prepositions, Comparisons and Alphabeticals.
Some search by asking questions starting with: Who, What, Where, When, Will, Why, Which, Are, Can and How.
Examples of this include “how digital marketing works” or “why digital marketing is important”.
Some use the preposition approach, using “digital marketing” as the start of the search and including: To, Is, Near, Can, For, With and Without.
Examples of this include “digital marketing near me” or “digital marketing for small business”.
Others use a comparison style of search, using “digital marketing” as the start and including: Like, And, Versus, Vs, Or.
Examples of this include “digital marketing and data analytics” or “digital marketing vs traditional marketing”.
The most used keywords, however, usually come from short searches that may not include any questions, comparisons or prepositions. We can more easily categorize these by calling them alphabeticals, since the best way to list them is by alphabetizing them.
Examples of this include “digital marketing description”, “digital marketing help” or “digital marketing ideas”.
We use search engines like Google, Yahoo and Bing everyday, so it’s strange to think that not too long ago, people only used them sometimes. When search engines originally debuted, people took the time to type out their long questions, but as we’ve become accustomed to it, we’ve drastically altered how we search by just including the key parts. This is how we went from “how digital marketing is different from traditional marketing” to “digital marketing vs traditional marketing” to “digital vs traditional marketing”, and so on.
By taking the time to think about how people search in the current day and age, we are able to expand our 77 questions about digital marketing into 386 keywords and phrases which now include questions, prepositions, comparisons and alphabeticals.
Some of the 386 keywords will overlap, and that’s fine. Others may not be relevant to your industry. For example, someone searching “digital marketing graduate programs” is probably not a top prospect for us. It’s up to each company to decide which ones are relevant and which ones will just lead to a higher bounce rate. However, there’s no denying that by including more than just questions, we can drastically improve our SEO and help more people searching for our services find us.
If you’ve been thinking about tackling your SEO, start by creating the longest list of keywords and then narrowing it down. Keywords are only a part of SEO; we still need to make sure we’re using the right headers, footers, site structure, domains and more, but that’s a breakdown for another time. For now, enjoy the full list for “digital marketing” we’ve discussed below.
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