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Let’s talk about “SEO” and “Search Engine Optimization”. While you can consider these buzzwords, they actually are essential to a good marketing strategy for many, if not most, industries. “Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.”
Read MoreSeth Godin, known to many as the “Marketing Guru,” defines viral marketing as, “an idea that spreads–and an idea that while it is spreading actually helps market your business or cause (Godin, 2008).”
Read MoreSearch Engine Optimization (SEO) can be a daunting task. Data is always changing, as are people’s search patterns. Google, the number 1 search engine, processes over 3.5 billion searches per day, so what can your business do to stay competitive?
Read MoreA large majority of bloggers publish content to help with their Search Engine Optimization, which can be a tricky thing. For starters, search engines like Google, Yahoo, Bing, Ask.com, AOL, DuckDuckGo and more are constantly changing their algorithms - and those algorithms are what match people's queries to your content.
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