Company Updates
- Jul 5, 2018 Google Adwords Announces Rebranding Jul 5, 2018
- Jun 21, 2018 Squarespace Is Launching An Email Marketing Platform Jun 21, 2018
- Apr 12, 2018 Facebook Changes Their Algorithm Apr 12, 2018
Content Creation
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- Mar 1, 2018 Viral vs. Valuable Marketing Mar 1, 2018
- Feb 1, 2018 SEO: 3 Marketing Stats to Keep In Mind When It Comes to Search Feb 1, 2018
- Jan 4, 2018 4 Reasons Why Blogging Can Help Your SEO Jan 4, 2018
Email Marketing
- Jul 1, 2019 Average Email Open Rates By Industry Jul 1, 2019
- Sep 27, 2018 Squarespace Email Marketing Review Sep 27, 2018
- Jun 21, 2018 Squarespace Is Launching An Email Marketing Platform Jun 21, 2018
Facts & Figures
- Jul 19, 2018 How Marketing and Customer Relationship Management (CRM) are Connected Jul 19, 2018
- Jun 7, 2018 Search Engine Market Share Jun 7, 2018
- Mar 15, 2018 Some Quick Stats About Mobile and Marketing Mar 15, 2018
Google Ads
- Jul 5, 2018 Google Adwords Announces Rebranding Jul 5, 2018
Google Adwords
- Jul 5, 2018 Google Adwords Announces Rebranding Jul 5, 2018
Google Analytics
- May 24, 2018 Google Analytics: What Is Referrer Spam? May 24, 2018
- Apr 26, 2018 Reading Google Analytics: Direct Traffic Apr 26, 2018
Ineffective Marketing
- Aug 30, 2018 The Importance of Knowing Your Audience Aug 30, 2018
- Jul 19, 2018 How Marketing and Customer Relationship Management (CRM) are Connected Jul 19, 2018
- May 10, 2018 Advertising: Is It Based On Perspective? May 10, 2018
Marketing Strategy
- Feb 3, 2022 Marketing From Aristotle: Ethos, Pathos, and Logos Feb 3, 2022
- Mar 17, 2020 Why You Need To Keep Your Marketing During A Crisis Mar 17, 2020
- Jul 10, 2019 The Difference Between PR and Marketing (and where they overlap) Jul 10, 2019
- Jul 1, 2019 Average Email Open Rates By Industry Jul 1, 2019
- Nov 8, 2018 Don’t Leave Out The Psychographics When Building Your Marketing Plan Nov 8, 2018
- Oct 25, 2018 The 5Cs of Marketing Oct 25, 2018
- Oct 11, 2018 The Marketing Mix (Often Called The 4 Ps) Oct 11, 2018
- Sep 13, 2018 How To S.W.O.T. And Improve Your Marketing Plan Sep 13, 2018
- Aug 30, 2018 The Importance of Knowing Your Audience Aug 30, 2018
- Aug 2, 2018 What Place Does Marketing Hold In The Strategic Plan Of An Organization? Aug 2, 2018
- Jul 19, 2018 How Marketing and Customer Relationship Management (CRM) are Connected Jul 19, 2018
- Jul 5, 2018 Google Adwords Announces Rebranding Jul 5, 2018
- May 10, 2018 Advertising: Is It Based On Perspective? May 10, 2018
- Apr 26, 2018 Reading Google Analytics: Direct Traffic Apr 26, 2018
- Mar 15, 2018 Some Quick Stats About Mobile and Marketing Mar 15, 2018
- Mar 1, 2018 Viral vs. Valuable Marketing Mar 1, 2018
SEO
- Mar 1, 2021 We Quintupled Our SEO Keywords By Doing This Mar 1, 2021
- Jun 7, 2018 Search Engine Market Share Jun 7, 2018
- Mar 1, 2018 Viral vs. Valuable Marketing Mar 1, 2018
- Feb 15, 2018 SEO: What Is a “Nofollow” Link? Feb 15, 2018
- Feb 1, 2018 SEO: 3 Marketing Stats to Keep In Mind When It Comes to Search Feb 1, 2018
- Jan 4, 2018 4 Reasons Why Blogging Can Help Your SEO Jan 4, 2018
Small Business
- Feb 3, 2022 Marketing From Aristotle: Ethos, Pathos, and Logos Feb 3, 2022
- Mar 17, 2020 Why You Need To Keep Your Marketing During A Crisis Mar 17, 2020
- Jul 10, 2019 The Difference Between PR and Marketing (and where they overlap) Jul 10, 2019
- Nov 8, 2018 Don’t Leave Out The Psychographics When Building Your Marketing Plan Nov 8, 2018
- Oct 25, 2018 The 5Cs of Marketing Oct 25, 2018
- Oct 11, 2018 The Marketing Mix (Often Called The 4 Ps) Oct 11, 2018
- Aug 30, 2018 The Importance of Knowing Your Audience Aug 30, 2018
- Aug 16, 2018 Supply Chain Management In The Service Industry Aug 16, 2018
Social Media
- Aug 30, 2018 The Importance of Knowing Your Audience Aug 30, 2018
- Jul 19, 2018 How Marketing and Customer Relationship Management (CRM) are Connected Jul 19, 2018
- Apr 12, 2018 Facebook Changes Their Algorithm Apr 12, 2018
- Mar 1, 2018 Viral vs. Valuable Marketing Mar 1, 2018
- Jan 18, 2018 Social Media: Creating Your Business Facebook Cover Photo and Profile Image Jan 18, 2018
Website Design
- Aug 16, 2018 Supply Chain Management In The Service Industry Aug 16, 2018
- Mar 29, 2018 What is Responsive Web Design? Mar 29, 2018

Google Adwords Announces Rebranding

In the last week of June 2018, Google AdWords users across the globe received an email with important information:

Google Adwords Becoming Google Ads Griffin and Co. Marketing.png

That’s right! Google AdWords is going through a rebranding. According to their blog, Google states:

“We launched AdWords nearly 18 years ago with a simple goal—to make it easier for people to connect online with businesses...A lot has changed since then. Mobile is now a huge part of our everyday lives. People quickly switch from searching for products, to watching videos, browsing content, playing games and more. As a result, marketers have more opportunities to reach consumers across channels, screens and formats. The opportunity has never been more exciting, but it’s also never been more complex. Over the years, Google ads have evolved from helping marketers connect with people on Google Search, to helping them connect at every step of the consumer journey through text, video, display and more.
That’s why today we are introducing simpler brands and solutions for our advertising products: Google Ads, Google Marketing Platform, and Google Ad Manager. These new brands will help advertisers and publishers of all sizes choose the right solutions for their businesses, making it even easier for them to deliver valuable, trustworthy ads and the right experiences for consumers across devices and channels. As part of this change, we are releasing new solutions that help advertisers get started with Google Ads and drive greater collaboration across teams.”

The rest of the press release is available HERE.

For the most part, it seems that a majority of the Google Adwords (sorry, “Ads”) process will remain the same, with mostly aesthetic changes to the dashboard and logos:

Not to worry, we’ll keep you up to date with all the coming changes. At least Google was kind enough to save everyone a heart attack by assuring:

"There is no action required on your part, and changes to the Google Ads branding will not impact your campaign performance, navigation or reporting.”

-Griffin & Co. Marketing

Company Updates, Marketing Strategy, Google Adwords, Google AdsDavid GriffinJuly 5, 2018Google, Google Adwords, SEM, search engine marketing, branding

Blog | Griffin & Co. Marketing

Google Adwords Announces Rebranding

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