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We may want to believe that every new invention and idea is original, but the truth is, a large majority of our everyday culture are merely improvements from the ancient Greeks. Sports, medicine, law, democracy, language, science, math, buildings, showers, theatre and even alarm clocks and vending machines were first invented by the Greeks way back when. As with all of these other topics, marketing can…
Read MoreYou may have heard it before: In times of crisis, the marketing budget is the first thing businesses cut. And why not? It’s one of the easiest ways to free up some cash. In fact, when business is slow, there are basically two things a company can do to improve cash flow: Get more sales and/or cut costs.
Read MoreMarketing and Public Relations (PR) can look like interchangeable terms. However, in the wide array of communication terms, they are not actually synonyms. Here are the different contributions that PR and marketing bring to business success.
Read MoreAverage Industry Rates for Email as of June 2019
Read MoreWhile demographics help to explain who your customer is, psychographics help to explain why that customer buys what they buy. You’ve no doubt seen psychographic options when building a Google or Facebook ad campaign…
Read MoreWe previously touched on the 4Ps of marketing, also called the Marketing Mix, now let’s talk about the 5 C’s of marketing: Company, Context, Customers, Competitors and Collaborators.
Read MoreEvery business major in college had to take Marketing 101, but it’s always good to run a refresher course when possible. In that class, students would have learned about the Marketing Mix, also referred to as The 4 Ps: Product, Place, Price and Promotion.
Read MoreThe S.W.O.T. analysis is a great way to find your (marketing) footing. The acronym stands for: Strengths, Weaknesses, Opportunities and Threats. This analysis works for any size business and is a valuable tool to find out where you stand and how you can move forward. The easiest way to…
Read MoreI recently attended a presentation by a “Digital Marketing Expert.” Yes, I was scoping out the competition. However, it seems I have nothing to worry about; and not because of his lack of knowledge or expertise, but because of, ironically, his own marketing tactics.
Read MoreAsk many people what they think marketing is and they will group it in the same category of sales. The truth is that marketing is way more than that, the collective process of…
Read MoreEvery business knows that Customer Relationship Management (CRM) and Marketing go hand-in-hand. Do all of these businesses know why though?
Read MoreIn the last week of June 2018, Google AdWords users across the globe received an email with important information: They are rebranding Google AdWords into Google Ads…
There’s this old Seinfeld episode that revolves around a Dockers commercial about khakis…yada yada yada Let’s talk about mass marketing vs. targeted marketing.
If you use Google Analytics (which, you definitely should be doing), you know that there are different “sources” of how people arrived to your website. The default types of traffic, or mediums, are: Direct, Organic, Paid and Referrals. Let’s talk about “Direct” traffic.
Read MoreMobile usage continues to grow. If you haven’t made a plan to utilize mobile advertising, it’s way past time. Do you use email marketing? According to Return Path, a company who focuses on email marketing data, mobile accounts for 55% of the open rate, which is up from 29% in 2012…
Read MoreSeth Godin, known to many as the “Marketing Guru,” defines viral marketing as, “an idea that spreads–and an idea that while it is spreading actually helps market your business or cause (Godin, 2008).”
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