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We may want to believe that every new invention and idea is original, but the truth is, a large majority of our everyday culture are merely improvements from the ancient Greeks. Sports, medicine, law, democracy, language, science, math, buildings, showers, theatre and even alarm clocks and vending machines were first invented by the Greeks way back when. As with all of these other topics, marketing can…
Read MoreWhile demographics help to explain who your customer is, psychographics help to explain why that customer buys what they buy. You’ve no doubt seen psychographic options when building a Google or Facebook ad campaign…
Read MoreWe previously touched on the 4Ps of marketing, also called the Marketing Mix, now let’s talk about the 5 C’s of marketing: Company, Context, Customers, Competitors and Collaborators.
Read MoreThe S.W.O.T. analysis is a great way to find your (marketing) footing. The acronym stands for: Strengths, Weaknesses, Opportunities and Threats. This analysis works for any size business and is a valuable tool to find out where you stand and how you can move forward. The easiest way to…
Read MoreAsk many people what they think marketing is and they will group it in the same category of sales. The truth is that marketing is way more than that, the collective process of…
Read MoreSeth Godin, known to many as the “Marketing Guru,” defines viral marketing as, “an idea that spreads–and an idea that while it is spreading actually helps market your business or cause (Godin, 2008).”
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