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Social Media: Creating Your Business Facebook Cover Photo and Profile Image

fb cover.png

Like many businesses, you probably have multiple social media accounts: Facebook, Twitter, LinkedIn, a Google Business page, Pinterest, Instagram and so on. For this article, we’ll cover Facebook. More specifically, the correct Facebook cover photo size and profile.

First off, let’s start off where anyone should when creating a page online: What device are people using to view your page?

According to Statista, as of January 2018, over 95% percent of active Facebook user accounts use their smartphone to access the social networking site, compared to only 32% using their desktop. When designing your photos, remember this. Small text and logos will only become blurs when viewed on a mobile device.

First rule: If your logo and/or text is to be used in the image, then make sure your profile and cover photos are saved in png format rather than jpeg. A png file allows for a clearer image.

What about the size? According to Facebook, the profile picture “displays at 170x170 pixels on computers and 128x128 pixels on smartphones.”

A Facebook page's cover photo “displays at 820 pixels wide by 312 pixels tall on computers and 640 pixels wide by 360 pixels tall on smartphones.” The smallest cover photo size allowed is at least 400 pixels wide and 150 pixels tall.

The easiest way to create images with these specific sizes is through Photoshop. In that program, you can set up your template specifically by pixels.

What if you don’t have Photoshop? No worries. You can still make a pretty great looking profile and cover photo using Keynote for Apple. For the profile picture, set the Keynote template to 600 x 600 pts. For the cover photo, set to 820 x 462 pts.

Of course, sometimes you don’t have time to design all of these. For business owners with limited staff and time, we would suggest hiring someone to create them for you (hint hint) or another easy route would be to select a nice stock photo that shows what your business offers.

Still have questions? Send us a message!