New Responsive Website: Capitol Shine
We recently created a brand-new beautiful website for Capitol Shine, an auto-detailer in the Washington, DC metro area. Previously, Capitol Shine was using 3 separate websites with different purposes:
The main website was a Drupal CRM, but did not include mobile functionality. The website also lacked HTTPS, which has become a standard feature for ranking well with Google and other search engines.
The mobile site was a customized app that had the essential information, but did not match the main website in aesthetic which sometimes created confusion with users. It also had problems with crashing often and had a different URL, which hurt SEO rankings.
The blog was also separate. Since the Drupal website did not have the best blogging feature, Capitol Shine was using a Wordpress blog that linked to the main website.
All of these together contained essential items for any brand these days: a main website, a mobile website and a blog. The main website was created several years ago before a mobile version was needed. However, as time passed, a mobile component was created by using a customizable app to help those scheduling services online. The blog has also been a big part of the Capitol Shine brand, ranking heavily in search engines due to using the right keywords. However, with each of these websites having different URLs, Capitol Shine did not rank as well as it would with a central website, which is where Griffin & Co. comes in.
We decided that using a customized Squarespace website would best suit the needs of the client. Squarespace websites are responsive so it would work on any devices, thereby eliminating the need for a separate mobile site. In addition, Squarespace has a superior blogging platform compared to some other choices, which served the need to continue ranking high on search engines.
Key features on the new website included:
Responsive layout
Updated SEO and different SEO keywords for each page, depending on its function
Updated professional photos for a more clean and higher-end look
HTTPS security. As of 2018, Google started listed websites without HTTPS as “not secure”. More on that HERE.
Video background on the homepage to engage with the audience
Banner and pop-up functionality to display different monthly promotions
More detailed scheduling system
Updated services and offerings. Capitol Shine has grown from an auto-detailer to a full-service detailing, tint, vinyl, paint correction and paint protection shop, which needed to be reflected in the brand.
The end result was a larger, SEO-enhanced, mobile-friendly website which more accurately reflects brand. Visit www.capitolshine.com to explore the many features.
