Online Campaign: #IHAVETHERIGHTTO
Griffin & Co. Marketing was contacted with a project that needed a quick turnaround - 24 hours. The website needed to have 4 main items:
Instructions on how to participate in the campaign
Why the campaign exists
Live Twitter feed showing tweets using the hashtag
Functional donation integration where people could securely put in credit card information
For this website, we used a responsive Squarespace platform which allowed us to implement all 4 items, attach the domain and make it live within 24 hours. The campaign was a success, drove traffic to the site and remained live for several months, even being showcased on Inside Edition:
Eventually, the campaign took a different direction and a different website was created for the URL.