Online Campaign: #IHAVETHERIGHTTO

{Brief] Case StudiesWebsite Design
Written By David Griffin
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Griffin & Co. Marketing was contacted with a project that needed a quick turnaround - 24 hours. The website needed to have 4 main items:

  • Instructions on how to participate in the campaign

  • Why the campaign exists

  • Live Twitter feed showing tweets using the hashtag

  • Functional donation integration where people could securely put in credit card information

For this website, we used a responsive Squarespace platform which allowed us to implement all 4 items, attach the domain and make it live within 24 hours. The campaign was a success, drove traffic to the site and remained live for several months, even being showcased on Inside Edition:

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Eventually, the campaign took a different direction and a different website was created for the URL.

David Griffin

David has worked in marketing for over 10 years in a variety of industries. His areas of expertise and success are developing and implementing both annual and monthly marketing strategies focusing on audience identification, marketing message analysis, competition research and tactics such as content creation, brand management, email marketing, social media strategy, website design, SEO and SEM. David received his MBA with a specialization in Marketing from Regent University and is the Founder and Marketing Director of Griffin & Co. Marketing LLC in Arlington, Virginia.

https://griffinandco.marketing/
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