Griffin & Co. | Strategic Marketing
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“People don't want to buy a quarter-inch drill, they want a quarter-inch hole.”

We know marketing is a process - a combination of multiple variables that have to work together to succeed. It's not just advertising, search engine marketing, monthly emails or a Facebook post, it's the combination of those factors that sync to form a cohesive message. Not just any message, mind you, but a message that accurately reflects your brand while at the same time, engages your audience.

 

“People don't want to buy a quarter-inch drill, they want a quarter-inch hole.”

Prof. Theodore Levitt