I recently attended a presentation by a “Digital Marketing Expert.” Yes, I was scoping out the competition. However, it seems I have nothing to worry about; and not because of his lack of knowledge or expertise, but because of, ironically, his own marketing tactics.Read More
Every business knows that Customer Relationship Management (CRM) and Marketing go hand-in-hand. Do all of these businesses know why though?Read More
There’s this old Seinfeld episode that revolves around a Dockers commercial about khakis…yada yada yada Let’s talk about mass marketing vs. targeted marketing.