Correctly Connecting Companies To Consumers
Griffin & Co. is a strategic marketing firm located in Arlington, Virginia. Since 2015, we have helped many small, medium and large businesses in a variety of industries understand how to improve their overall marketing efforts. Griffin & Co. uses real marketing methods and strategy to help brands differentiate themselves from the competition, gain market share and establish a consistent message across all channels that resonates with their target audience.
How Can Griffin & Co. Help?
The Importance of Strategic Marketing
Marketing is not advertising. Marketing is a process - a combination of multiple variables that have to work together to succeed. It's not just advertising, search engine marketing, monthly emails or a Facebook post, it's the combination of those tactics that sync to form a cohesive message targeted to the right audience at the right time. Not just any message, but a message that accurately reflects your brand while at the same time, engages your audience.
That’s where Griffin & Co. comes in. We help present your brand to relevant customers actively searching for a solution to their problem that your business can offer, instead of a mass marketing approach. We’ll help you identify the right audience, your competition, the right message and the right mediums to use.
Areas of Focus
audience identification & analysis
Audience identification and analysis is a starting point when developing a marketing strategy. A business cannot market to a customer without knowing who that customer is and where to reach them.
Marketing Message ANALYSIS
What are you currently communicating about your products, services and overall brand? Your company may have the perfect solution to your market’s problem, but are you communicating that correctly and effectively?
SWOT analysis
With any strategic marketing plan, a SWOT analysis should be conducted. Opportunities and threats can present themselves clearer when time is taken to look at each one.
competitor ANALYSIS
Just as with knowing your audience, knowing your competition is key when building your plan. You should know what your competition is offering and how it differs from you.
marketing tactics
Analyzing your audience, competitors, message and opportunities are all essential when building your marketing strategy, but without the right implementation, they mean nothing.
Digital marketing services
In addition to creating the plan, Griffin & Co. offers all inbound marketing services including website design and development, paid media and (SEM) search engine marketing (Google Ads), search engine optimization (SEO), content creation (blogging, email marketing), social media strategy and more. Details >>
Let's Chat.
Use the form below to contact us regarding your marketing inquiry.
“People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.”